Today’s advertising class was pretty cool. We had a briefing who asks a campaign for Smart with the thought they are environment friendly and don’t need much fuel. The ad I made tells you the Smart can drive a long time with just a little fuel. “Hier ligt een halve kilometer”. I also added 1:30 on the logo (click here for a better look). The teacher liked it and gave me two nines for the concept and execution. The only critic was that the half kilometer should had be more, something like 5 kilometers and yes I think he’s right.
The other part of the lesson Pim Vuik came by. A well-known advertising photographer. His story was really instructive and very inspiring. He told us about him as photographer working with several art directors and how they solve problems in projects.
