IFFR — Better Become A Tiger Friend
04.02.2010
Last week I visited the International Film Festival Rotterdam. I’ve seen Eighteen, Trash Humpers, Shocking Blue, Au Vie Ranch and Win/Win. Win/Win was really the best movie i saw on the festival. At two movies there was a Q&A with the writter/director who both were very interesting.
This week was also a project week for school. So that’s what’s the movie is about. We had to make a one minute movie about the IFFR. We decided to promote the Tiger Friend membership. If you’re a tiger friend you can get some benefits, like early ticket access. We also add a pay-off, Better Become A Tiger Friend. The movie will explain why ;)
Smart concept
17.11.2009
Today’s advertising class was pretty cool. We had a briefing who asks a campaign for Smart with the thought they are environment friendly and don’t need much fuel. The ad I made tells you the Smart can drive a long time with just a little fuel. “Hier ligt een halve kilometer”. I also added 1:30 on the logo (click here for a better look). The teacher liked it and gave me two nines for the concept and execution. The only critic was that the half kilometer should had be more, something like 5 kilometers and yes I think he’s right.
The other part of the lesson Pim Vuik came by. A well-known advertising photographer. His story was really instructive and very inspiring. He told us about him as photographer working with several art directors and how they solve problems in projects.